The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate. In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure.
- Specifically, you want to put your keyword at the front of your title tag whenever possible.
- However, with the right approach and tools, it is possible to maintain high standards of SEO across all content efficiently.
- Put them into practice to enhance your rankings and drive more traffic.
- Join over 3 million smart website owners who use AIOSEO to improve their website search rankings.
Add your own expert insights and unique experiences to differentiate your content from every other piece on the same topic. Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you SEO Anomaly based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content.
On-page SEO is one of the three main SEO branches, which include technical and off-page SEO. The three practices work cohesively, so it’s ideal to cover each when possible. Use Semrush’s On Page SEO Checker to do this quickly and easily. It analyzes your pages against top-ranking competitors and provides actionable on-page SEO ideas. Streamline your on-page optimization process by identifying exactly what each page needs to rank higher in search results.
On Page SEO Best Practices for Better Ranking
Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed.
On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe. Google recommends that you use URLs that immediately tell site visitors what a page is about.
Update Your SEO Strategy
Expertise, Authority and Trustworthiness, or E-A-T for short, is a concept that Google uses to rank the quality of content on pages and websites. Our standard turnaround time for this service is 30 days, regardless of the size of your order, although it may be completed sooner. The time between when we share content with you and when we receive feedback & approvals will also impact the delivery timeline. Even so, our on-page SEO services are typically completed in 30 days or less.
Thin content
However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons. Duplicate product variants are an SEO issue for any e-commerce store, rather than being a Shopify-specific problem. You want to create a logical flow from collections 👉 subcollections 👉 products. And that hierarchy should be reflected in your site navigation, such as with a mega menu.
Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement. Heatmap tools like Hotjar or Crazy Egg can visually demonstrate how users navigate your pages, helping you optimize for better engagement. Whereas on-page SEO refers to content optimization, meta descriptions, title tag formatting, and image optimization, off-page SEO focuses more on external elements. Off-page SEO may include link-building, social media marketing, guest posting, and influencer marketing. It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website.
Search Console is designed to help you track your site’s performance in Google search. Use these tools and techniques to set your site up for SEO success. Just work through the checks that are most relevant/important for your site. It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of.