Benchmarking allows you to see exactly where you stand when compared to your competitors and identify opportunities for improvement. Check the Google Search Console “Search results” report from the sidebar to see your total clicks and traffic trends over time. Organic traffic represents visits to your site from organic (unpaid) search results. Next, look at the anchor text distribution of your backlinks.
- The first step in our SEO audit checklist is to run an in-depth site scan to gather all website pages and resources like CSS, images, videos, JavaScript, and PDFs.
- This helps you tackle high-impact quick wins immediately, while planning for bigger projects.
- For reference, only 25 percent of users visit the second page.
Step 4. Identifying image issues
Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner. The list will likely reveal some hidden keyword opportunities you may not have considered. Authority score has the strongest correlation with ranking ability.
With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages. When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance. To prevent this from happening, you’ll want to use canonical link tags. By using canonical links, you’ll help organize your site and index your most important content first. By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site.
First and foremost, if a person is unable to browse freely, he will quickly bounce from your website. In that regard, it is important to improve your website speed. First thing that you have to determine is whether your website is working properly. Before anything else, you need to create a viable strategy that will help you establish your goals.
Pages with a lot of internal links
An XML sitemap helps Google to navigate all of the important pages on your website. Considering crawlers can’t stop and ask for directions, a sitemap ensures Google has a set of instructions when it comes to crawling and indexing your website. Note that pages will only appear in the search results if they are indexed without any issues.
SEO content audit
Or if you’re running WordPress, there are some useful plugin recommendations in this guide from WP Engine. Don’t worry, when you run an SEO audit with Seobility we’ll check this for you. And as most healthy sites are growing, building, adding new content, there will always be new critical/important tasks to work on. Basically, unless a site is COMPLETELY static, SEO Anomaly SEO is an ongoing process.